PUMA doesn’t simply want to be fast; it wants to be the fastest sports brand in the world. As a well-known sports brand, PUMA has spent more than seven decades developing and manufacturing high-quality sportswear such as jogging pants and footwear for various sports, including football, motorsport, and golf.
The Brand Story of PUMA
Rudolf and Adolf Dassler established the business “Dassler Brothers Shoe Factory” at their German home in 1919, beginning PUMA’s lengthy tradition of producing high-quality sporting goods. Several sportsmen, notably the well-known Jesse Owens, won gold medals while competing with Dassler spikes during the first few years of the company’s existence.
PUMA apparel are designed for both functionality and leisure — they are suitable for all kinds of sports from football to running. You can also style it as leisure wear and go about your day in comfortable sports apparel because sport is a lifestyle. Discover a variety of sportswear for all ages at PUMA.
Using Sports to Promote Sustainability
PUMA choose to push for change and pave the way with fashion and sportswear. As a business that incorporates sustainability into their operations, PUMA’s 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals focusing on 10 key sustainability areas by working closely with stakeholders.
PUMA: Culture of Firsts
PUMA strives to always bring new, better, different – meaningful innovation for game changing athletes. Driven by a principle of “Has anyone done it before? Is it a first?”, PUMA strives constantly at being the first to elevate athletes’ performance by connecting the dots between Research, Performance engineering and Emotion.
PUMA Supports Gender Equality
Living without discrimination should not be open to debate. That’s why PUMA is working with nonprofits organisations like The Trevor Project and BAGLY to accelerate equal rights, personal autonomy, and freedom of expression for LGBTQ+ communities. PUMA do not tolerate racism, bigotry, or police brutality.